Supermarket giant Tesco has rationed customers to three iceberg lettuces per visit - blaming poor growing conditions in Europe for a shortage in UK stores.
It said bad weather in Spain had caused "availability issues" but suppliers were working to resolve the problem.
Morrisons has also limited shoppers to three heads of broccoli and three iceberg lettuces, the Daily Mail said.
It follows a UK courgette shortage last month, after wet and cold weather in southern Europe devastated crops.
Customers have posted photographs on social media sites of empty lettuce shelves in Tesco stores, alongside signs asking them to limit lettuce purchases.
One notice read: "Due to continued weather problems in Spain there is a shortage of iceberg lettuce.
"To protect the availability to all our customers, we are limiting bulk purchases to three per person. We apologise for any inconvenience caused."
Difficult harvest
A Tesco spokesperson said it had introduced the limit to ensure its stores did not run out of some products.
A Morrisons spokesman told the Daily Mail it had introduced a cap to stop local businesses and restaurateurs buying up all of its stock.
"As a result of the fact that the Spanish harvest has been very difficult this year, we have just about enough coming in to supply our customers," he said.
Meanwhile, Sainsbury's told the paper it was working with suppliers "to maintain supply for our customers".
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